2018 saw sports car sales fall and the trend hasn’t stopped with further falls in the first quarter of 2019. Car sales across Victoria and NSW have seen the highest drop – the fall correlates with the current decline in house prices and consumer spending. The strongest fall in sales is in the sports car category. Lately, a number of sports car manufacturers have announced they will be stopping production. The latest rumour, according to our Audi Repairs team, is that the Audi TT will stop production at the end of its run in 2022.
“I think there’s a future for an icon [like the TT] but I don’t know if it’s a TT… I’ve got some things cooking, which could replace the TT, though not necessarily directly.” Bram Schot Audi CEO
The Audi TT is not the only iconic car to halt production. Mercedes-Benz has also announced it will stop production of its SLC Roadster and, although not officially a sports car, the iconic VW Beetle is also at the end of its run.
The Audi TT made its debut at the Paris Auto Show in 1998. Prior to this, the TT concept car was described as “an enthusiasts’ car with great charisma”. The public was so enthralled with it that Audi decided to make it a reality. 20 years on, and this car has proved its iconic status in the world of sports cars but unfortunately, all good things come to an end and its reign is nearly over. However, our Audi service team is looking forward to seeing what Audi has in the works for the future.
Volks Affair: Auto Service and Repair Centre
We are one of Melbourne’s best car service and repair centres. We specialise in all European brands. If you are an Audi driver, then make sure your car is in top condition. We service and repair Audis – we’ve been in business for more than 20 years and have experienced and professional mechanics.
A recent study conducted by the Australian Automotive Aftermarket Association (AAAA) revealed that consumers have better relationships with independent car service centres than with dealerships.
The Best Car Mechanics
The study found that consumers valued skills, expertise and trustworthiness over fancy premises and even cost. Consumers are searching for local car mechanics or independent car service centres run by mechanics with whom they can build a relationship. Independent car service centres are viewed as more trustworthy with better skilled staff which fosters long-term consumer loyalty.
“This independently conducted AAAA consumer survey is the most comprehensive insight to consumer attitudes, trends and habits in our industry that has ever been conducted,”
stated AAAA Executive Director, Stuart Charity.
The study showed that:
- 78% of respondents believe that it is important to have a good relationship with their mechanic
- 71% of respondents trust their mechanic to select the parts to be fitted to their vehicles.
- 68% of respondents also like the fact that the person who owns the workshop is also the person working on their car.
Car Service at Volks Affair
As an independent car service centre that specialises in European brands such as BMW, Skoda, Mercedes-Benz, Volkswagen and Audi – we are happy to hear that Australian consumers look towards independent car service centres for their auto services and repairs. As a local Melbourne business that has been in the European Car Service industry for more than 20 years, it is wonderful to know that the public value our expertise. Our team of car mechanics are knowledgeable and skilled. We keep up-to-date with all the latest technological advances and we pride ourselves on our outstanding customer service. If you would like to book your car in for a service, please use our online booking system or give us a call.
It’s interesting to see how popular European car brands such as BMW, Audi and Mercedes-Benz are increasingly focusing on driver experience and creating an emotional connection to the brand. Our BMW Service team in Melbourne take a look at the future path for the popular German Auto manufacturer.
BMW Vision Next 100
BMW has revealed its futuristic Vision Next 100 concept car. The concept car is in commemoration of BMW’s hundredth anniversary and it gives us a solid idea of the direction BMW is heading in the future.
Our goal was to create a very personal vehicle. There will always be that highly emotional connection between a BMW and its driver.
Head of BMW Automobile Design
Emotions are at Play
We all know that playing on people’s emotions is an age-old marketing technique, but BMW is striving to intensify the emotional connection between their brand and the driver. With today’s advances in technology the connection between driver’s and their cars can be heightened and BMWs concept car makes sure technology and driver can interact seamlessly.
BMW envisions their cars providing subtle intuitive guidance. The car will be kitted out with a digital ‘BMW Companion’ that will strive to meet personal mobility preferences. The future fully automated ‘ease-mode’ will allow the digital ‘Companion’ to take over driving tasks. In ease-mode (autonomous drive mode), the interior of the car will be designed to be a space suited to the driver preferences (it can be entertaining or relaxing). The front seats will be able to swivel round to face the back seats to ‘ease’ conversation.
In ‘boost-mode’, the seats will face forward, and the steering wheel will emerge from its hidden spot so the driver can resume control of the car.
BMW Service Melbourne: Volks Affair
At Volks Affair our BMW Service team is proud to be experts in German Autos. We specialise in BMW service and repair to keep it in optimal condition. Volks Affair is a genuine dealership alternative conveniently located in South Melbourne.