It’s interesting to see how popular European car brands such as BMW, Audi and Mercedes-Benz are increasingly focusing on driver experience and creating an emotional connection to the brand. Our BMW Service team in Melbourne take a look at the future path for the popular German Auto manufacturer.
BMW Vision Next 100
BMW has revealed its futuristic Vision Next 100 concept car. The concept car is in commemoration of BMW’s hundredth anniversary and it gives us a solid idea of the direction BMW is heading in the future.
Our goal was to create a very personal vehicle. There will always be that highly emotional connection between a BMW and its driver.
Head of BMW Automobile Design
Emotions are at Play
We all know that playing on people’s emotions is an age-old marketing technique, but BMW is striving to intensify the emotional connection between their brand and the driver. With today’s advances in technology the connection between driver’s and their cars can be heightened and BMWs concept car makes sure technology and driver can interact seamlessly.
BMW envisions their cars providing subtle intuitive guidance. The car will be kitted out with a digital ‘BMW Companion’ that will strive to meet personal mobility preferences. The future fully automated ‘ease-mode’ will allow the digital ‘Companion’ to take over driving tasks. In ease-mode (autonomous drive mode), the interior of the car will be designed to be a space suited to the driver preferences (it can be entertaining or relaxing). The front seats will be able to swivel round to face the back seats to ‘ease’ conversation.
In ‘boost-mode’, the seats will face forward, and the steering wheel will emerge from its hidden spot so the driver can resume control of the car.
BMW Service Melbourne: Volks Affair
At Volks Affair our BMW Service team is proud to be experts in German Autos. We specialise in BMW service and repair to keep it in optimal condition. Volks Affair is a genuine dealership alternative conveniently located in South Melbourne.