by Chek Digital | Mar 1, 2019 | BMW, Car Maintenance, car service, News
It’s interesting to see how popular European car brands such as BMW, Audi and Mercedes-Benz are increasingly focusing on driver experience and creating an emotional connection to the brand. Our BMW Service team in Melbourne take a look at the future path for the popular German Auto manufacturer.
BMW Vision Next 100
BMW has revealed its futuristic Vision Next 100 concept car. The concept car is in commemoration of BMW’s hundredth anniversary and it gives us a solid idea of the direction BMW is heading in the future.
Our goal was to create a very personal vehicle. There will always be that highly emotional connection between a BMW and its driver.
Karim Habib
Head of BMW Automobile Design
Emotions are at Play
We all know that playing on people’s emotions is an age-old marketing technique, but BMW is striving to intensify the emotional connection between their brand and the driver. With today’s advances in technology the connection between driver’s and their cars can be heightened and BMWs concept car makes sure technology and driver can interact seamlessly.
BMW envisions their cars providing subtle intuitive guidance. The car will be kitted out with a digital ‘BMW Companion’ that will strive to meet personal mobility preferences. The future fully automated ‘ease-mode’ will allow the digital ‘Companion’ to take over driving tasks. In ease-mode (autonomous drive mode), the interior of the car will be designed to be a space suited to the driver preferences (it can be entertaining or relaxing). The front seats will be able to swivel round to face the back seats to ‘ease’ conversation.
In ‘boost-mode’, the seats will face forward, and the steering wheel will emerge from its hidden spot so the driver can resume control of the car.
BMW Service Melbourne: Volks Affair
At Volks Affair our BMW Service team is proud to be experts in German Autos. We specialise in BMW service and repair to keep it in optimal condition. Volks Affair is a genuine dealership alternative conveniently located in South Melbourne.
by Chek Digital | May 22, 2018 | Mercedes-Benz, News
Henry Rollins has recently been in the country to promote Mercedes-Benz’s first prestige ute, The X-Class. Henry Rollins is a punk rock musician, actor and TV personality. He is also a regular columnist for Rolling Stone. Mercedes-Benz have hired him to promote their first prestige ute, The X Class, in Australia. We’re quite excited about the X Class, and have been following the campaign closely. So this week, we decided to blog about it! (more…)
by Chek Digital | Apr 24, 2018 | Mercedes-Benz, News
Last month, the F1 held its annual Melbourne GP. 20 cars competed. Two Mercedes-Benz drivers finished in the top 10, including four-time F1 winner, Lewis Hamilton. This year, Lewis Hamilton finished second in the Australian GP. He finished seven points behind Ferrari’s Sebastian Vettel.
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by Chek Digital | Mar 20, 2018 | BMW, car history, Mercedes-Benz, News, Volkswagen
Australia’s ute sales continue to break records. Last year was the second year in a row in which a ute was the most sold car in Australia. Last year, our light commercial vehicle sales grew by over 20%. Utes made up three of the top five vehicles sold, and four of the top ten. Where once utes were rough-and-tumble, workers’ vehicles, the market now exists for prestige, dual-cab utes at once suitable for a 4×4 offroad family holiday, a trip to the office or a hard day’s work on site. Volkswagen’s Amarok is a fine example of this, with sleek design, and comfortable interior, but with a robustness and readiness for rough work and offroad hauls. Since 2010, it has become a favourite of those looking for a little luxury between large loads. Mercedes-Benz is also set to break into Australia’s ute market, with the soon-to-be-released X Class. BMW are also hinting at releasing a prestige ute. This week, we take a look at the X Class, the Amarok, and BMW’s plans for a prestige ute. (more…)
by Chek Digital | Mar 8, 2018 | News, Skoda
Skoda’s latest model, the Karoq is to be released in June this year.
The Karoq will be a midsize SUV, slightly larger than the Yeti, which it is set to replace. Starting at $30,000, the latest addition the Skoda’s fleet is buzzing with exciting features. (more…)
